We were invited by Allure Industries to design their exhibition booth for the annual trade specialist and building material exhibition held every mid-year in ICE BSD exhibition hall. Allure Industries is one of the biggest aluminum-based manufacturers for external & internal door-window solution including unitized glazing system that is commonly used for high rise buildings.
We developed a closed gallery-like experience where rooms are connected to one another to show the range of the products, categorized from the most affordable to the most exclusive. At the center of the gallery space is a 1:1 façade mockup of recently completed Kompas Tower by DCM Jakarta. Half of the front side is opened as a lobby and “gathering space” for guests, customers & Allure team. Besides featuring Allure Industries’ dark grey and yellow corporate color, the booth design was also using perforated powder coated aluminum panels on the façade which is one of Allure Industries’ services.